Dubai, UAE. January 21 is the start of the most awaited shopping time of the current year. Now on it's 15th year of revitalizing trade industry in the Emirates, it promotes shopping sprees, discounts, and entertainment extravaganzas from the whole city. Tourists from all over the world gather in a month-long celebration to enjoy the bountiful event. Theme this year is "One world, one family, one festival" means to me that a family that stays together enjoys the festival to the fullest. From the "land of gold", this is Jzerx reporting.